Privacy Policy
Privacy Policy for WhiteOrchid Laundry
At WhiteOrchid, we take your privacy seriously. We are committed to protecting your personal data in accordance with the UK Data Protection Act 2018 and the General Data Protection Regulation (GDPR). This Privacy Policy outlines how we collect, use, and protect your personal information, as well as your rights regarding the data we hold.
1. Introduction
WhiteOrchid Laundry (“we”, “our”, or “us”) is a UK-based dry cleaning service committed to safeguarding and preserving your privacy. By using our services, visiting our website, or interacting with us, you consent to the practices outlined in this Privacy Policy.
2. Data Protection Legislation
We comply with the Data Protection Act 2018 and the General Data Protection Regulation (GDPR). These regulations govern the collection, storage, and use of personal data within the UK and the EU.
3. What Information Do We Collect?
We collect the following personal information:
- Personal Identifiers: Full Name, Email Address, Phone Number
- Address Details: Collection and Delivery Address
- Payment Information: Payment method details (processed through secure third-party payment providers)
- Customer Feedback: Survey responses and reviews
- Traffic Data: Information about how you interact with our website for analytical purposes.
4. How Do We Use Your Information?
We use the information we collect for the following purposes:
- To fulfil orders: Process your orders, arrange deliveries, and manage transactions.
- To provide customer support: Respond to queries, complaints, or requests.
- To send transactional emails: Inform you about your order, delivery updates, or changes.
- To send promotional content: If you have opted-in, we will send you updates, offers, and promotions.
- To improve our service: Conduct surveys, gather feedback, and improve the functionality and performance of our website.
We rely on the following legal bases for processing your personal data:
- Consent: You provide consent when subscribing to marketing emails.
- Contractual Necessity: Processing is necessary for the performance of our services, such as fulfilling orders.
- Legitimate Interests: For customer service purposes or improvements to our website and services.
5. Cookies and Tracking Technologies
We use cookies to improve your experience on our website. Cookies are small text files stored by your browser that help us remember your preferences and enhance functionality.
You can manage your cookie preferences through your browser settings. However, disabling cookies may limit the functionality of our website.
6. Do We Share Your Information?
We do not sell your personal data to third parties. However, we may share your data with trusted third-party service providers to perform functions on our behalf:
- Payment Processors: We use third-party payment providers to process credit/debit card transactions.
- Email Service Providers: We use email marketing services to send promotional emails.
- Logistics Providers: To facilitate the collection and delivery of your laundry.
These third parties are required to comply with confidentiality agreements and are only allowed to use your data to the extent necessary to perform their services.
We may also disclose your personal data to comply with legal obligations, protect our rights or the rights of others, and prevent unlawful activities.
7. Third-Party Websites
Our website may contain links to other websites that are not operated or controlled by us. We are not responsible for the privacy practices or content of third-party websites. Please review their privacy policies before providing them with your personal data.
8. Data Retention
We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for any legal, accounting, or reporting obligations. We may retain your personal data for up to six years to comply with legal and regulatory requirements.
9. Your Data Protection Rights
You have the following rights under UK and EU data protection law:
- Right to Access: You have the right to request a copy of the personal data we hold about you.
- Right to Rectification: You can request that we correct any inaccuracies in your data.
- Right to Erasure: You may request that we delete your personal data (subject to certain conditions).
- Right to Restriction of Processing: You can request that we restrict the processing of your personal data in certain circumstances.
- Right to Data Portability: You can request a copy of your data in a structured, commonly used, and machine-readable format.
- Right to Object: You can object to the processing of your personal data, particularly in relation to direct marketing.
If you wish to exercise any of these rights, please contact us at [Your Email Address]. We will respond within one monthof receiving your request.
10. GDPR and Data Transfers
We are committed to safeguarding your data, including when it is transferred outside of the UK or the European Economic Area (EEA). If your personal data is transferred internationally, we ensure that appropriate safeguards are in place, such as using standard contractual clauses approved by the European Commission.
11. Data Security
We take the security of your personal information seriously and use appropriate physical, technical, and organisational measures to protect it. However, please note that no data transmission over the internet or storage system can be guaranteed to be 100% secure. While we strive to protect your personal data, we cannot guarantee its absolute security.
12. Changes to Our Privacy Policy
We reserve the right to update or amend this Privacy Policy at any time. Any changes will be posted on this page with an updated date. We encourage you to review this page periodically to stay informed about how we are protecting your data.
